Passion * Hope * Dream

小林的百科筆記

Silver Price Sees Biggest Drop in Three Decades

By Greg McCoach
Friday, May 13th, 2011

The price of silver has really taken a haircut over the past several days.

Silver prices have fallen some 27% since the beginning of the month, and is now leading commodities to the downside.

The sell-off has been dramatic, to say the least. Gold has been hit as well, but not anywhere near as badly as silver has...

Word on the street is that several large hedge funds have been liquidating commodity positions across the board over the past few weeks.

The Wall Street Journal reported last Tuesday:

George Soros's big hedge fund, a firm operated by high-profile investor John Burbank and some other leading firms have been selling gold and silver, according to people close to the matter, after furiously accumulating precious metals for much of the past two years.

I suspect Soros was holding more silver than gold, considering its price volatility...

Last week, silver prices suffered their worst one-day drop in dollar terms in three decades. And with such a stir in the market, the iShares Silver Trust (NYSE: SLV) was one of the most actively traded investments on the U.S. market on several days last week.

This extreme volatility is setting us up for the ever-increasing moves to the upside in precious metals — and in commodities in general.

And this is really a short-term pullback and buying opportunity.

I expect precious metal prices to settle down in the next few days and begin to form a new base. From there, we'll launch to the next set of new highs in gold and silver.

Expect for this to occur. Plan your buys and sells accordingly as we head into the next rally.

may 2011 silver

The big boys like Soros will continue to sell into the short-term rallies with their paper profits, just as they have this past week or so. But the rallies will continue to higher and higher levels.

We should just start factoring this type of market behavior into our thinking from here on out. It's going to get extremely volatile, which will push our markets into parabolic levels. I suspect money flow to pour back in at some point.

But the question now becomes How long does the exodus last, and how long will the big boys who have left the trade sit on the sidelines?

Jim Sinclair said the other day, “The drop at this time will in retrospect be seen as the foundation for gold trading not at $1,650, but rather at $5,000 an ounce.”

Central banks around the world have become net buyers of gold after two decades of heavy selling pressure. There is not a week that goes by anymore without news of major physical buying of gold or silver by "this country" or "that group".

These are the signs that gold is once again considered the ultimate form of money.

The physical silver market is still extremely tight despite the heavy selling on the paper side, which has severely impacted our market in the short term. But I don’t think this will last long...

Gold and silver are not in a bubble; the U.S. dollar and United States bonds are in a bubble!

For now, precious metal prices have taken it on the chin. But the fight is far from over...

In the end, it will be gold and silver as the last men standing.

So watch carefully as things once again go our way. I don’t think we will have to wait too long.

Good Investing,

Greg McCoach
Analyst, Wealth Daily
Investment Director, Mining Speculator


(http://www.wealthdaily.com/articles/are-silver-prices-collapsing/3083)

Forbes Predicts U.S. Gold Standard Within 5 Years

A return to the gold standard by the United States within the next five years (i.e. 2016!) now seems likely, because that move would help the nation solve a variety of economic, fiscal, and monetary ills, Steve Forbes predicted during an exclusive interview this week with HUMAN EVENTS.

“What seems astonishing today could become conventional wisdom in a short period of time,” Forbes said.

Such a move would help to stabilize the value of the dollar, restore confidence among foreign investors in U.S. government bonds, and discourage reckless federal spending, the media mogul and former presidential candidate said. The United States used gold as the basis for valuing the U.S. dollar successfully for roughly 180 years before President Richard Nixon embarked upon an experiment to end the practice in the 1970s that has contributed to a number of woes that the country is suffering from now, Forbes added.

If the gold standard had been in place in recent years, the value of the U.S. dollar would not have weakened as it has and excessive federal spending would have been curbed, Forbes told HUMAN EVENTS. The constantly changing value of the U.S. dollar leads to marketplace uncertainty and consequently spurs speculation in commodity investing as a hedge against inflation.

The only probable 2012 U.S. presidential candidate who has championed a return to the gold standard so far is Rep. Ron Paul (R.-Tex.). But the idea “makes too much sense” not to gain popularity as the U.S. economy struggles to create jobs, recover from a housing bubble induced by the Federal Reserve’s easy-money policies, stop rising gasoline prices, and restore fiscal responsibility to U.S. government’s budget, Forbes insisted.

With a stable currency, it is “much harder” for governments to borrow excessively, Forbes said. Without lax Federal Reserve System monetary policies that led to the printing of too much money, the housing bubble would not have been nearly as severe, he added.

“When it comes to exchange rates and monetary policy, people often don’t grasp” what is at stake for the economy, Forbes said. By restoring the gold standard, the United States would shift away from “less responsible policies” and toward a stronger dollar and a stronger America, he said. “If the dollar was as good as gold, other countries would want to buy it.”

An encouraging sign for Forbes is that key lawmakers besides Rep. Paul are recognizing that the Fed is straying well beyond its intended role of promoting stable prices and full employment with its monetary policies.

Forbes cited Rep. Paul Ryan (R.-Wis.), who, he believes, understands monetary policy better than most lawmakers and has shown a willingness to ask tough but necessary questions. For example, when Federal Reserve Chairman Ben Bernanke appeared before the House Budget Committee in February, Ryan, who chairs the panel, asked Bernanke bluntly how many jobs the Fed’s quantitative-easing program had helped to create.

Politicians need to “get over” the notion that the Fed can guide the economy with monetary policy. The Fed is like a “bull in a China shop," Forbes said. “It can’t help but knock things down.”

“People know that something is wrong with the dollar," Forbes concluded. "You cannot trash your money without repercussions.”


(http://www.humanevents.com/article.php?id=43439)

How Brazil Beat Hyperinflation

by Leslie Evans

Latin American Center | Research

Former head of Brazil’s Central Bank tells how they won their ten-year fight against 2000% inflation.


Imagine that your rent doubled every 10 weeks. That your credit card charged 25% a month interest. That food and clothes went up 40% a month. That the value of your savings declined 2000% in a year! This was Brazil for ten years, from 1987 to 1997. During those ten years 40% of GNP was eaten up by inflation, and everyone got rid of cash as fast as possible, because it lost value in your pocket. No one saved money. And the majority of people were reduced to buying only the essentials of life, which devastated whole industries that produced all kinds of optional goods and services.


But where did you start to restore normality? No one knew, and it took ten years of painful experiment before state fiscal planners had tested, and discarded, all of the pet theories of the IMF and the academic economists and devised a course of action to beat the monster. UCLA was privileged to hear a report on this epic battle February 21 by Gustavo Franco, former governor of Brazil’s Central Bank in 1997-99 and a key member of the economic team that worked for a decade to find a policy that could restabilize the economy. The meeting, at UCLA’s Anderson School of Management, was jointly sponsored by the Latin American Center’s interdisciplinary Political Economy Group, the Center for International Business Education and Research, and International Studies and Overseas Programs.

Dr. Franco, who holds a PhD in economics from Harvard, said that he had started his career studying the reforms that ended hyperinflation in Brazil in the nineteenth century. “I thought this was a dead subject. I couldn’t imagine that Brazil would experience this again. At that time we had only 8 cases of hyperinflation in the history of mankind, half of these only after World War II."

In the 1970s and even most of the 1980s Brazil was the economic miracle, so no one could explain the onset of drastic price increases in 1987. Further, because the country adapted by indexing prices, wages, and contracts to the price increases to keep a floor under buying power, real comparative costs were soon difficult to sift out of the shifting plethora of figures. In retrospect, Franco said, “The Brazilian state had begun to spend twice as much as its ability to collect taxes. But it was difficult to see this from the numbers. Hyperinflation then produced many funny theories about its causes. It took us 10 years to work through these to an actual solution.”


The Tanzi Effect
The first theory planners tried to use was the so-called Tanzi Effect. This is named for IMF tax expert Vito Tanzi, and was an article of faith for the IMF advisors. “Tanzi had proved in Argentina that the longer the lag between sending out the tax bill and receiving people’s tax payments, the lower the value of the collection,” Franco said. At root this approach looks to balance government revenue with government spending. It presumes that spending is inelastic and the problem is to keep revenue levels up. In Brazil, however, while there was some evidence of the Tanzi Effect, government income and expenditure were not badly out of balance--at 2000% per year inflation both were expanding together. “Especially after democracy in 1985 and the new constitution in 1988, every possible desire of social groups could be transformed into a budget allocation. It was written into the constitution that health care would be free, that university education would be free. But these desires did not match tax possibilites. What we got was the unspeakable taxation of inflation. Instead of satisfying desires we only created a debt level of desires.”


The spiral worked this way: “Contractors would be paid with checks that had declined in value by 30% in the time it took to deposit them in the bank. Next time, the contractor doubled his price. In this way all prices became inflated. Public servants demanded preemptive wage raises to offset inflation. Other sectors sought to earmark a percentage of the state budget, as in 15% for education, as protections.”


In addition to the expansion of the central and state government budgets, official government banks began to finance “off-budget” expenditures by buying up central and state bonds. “We had 5 federal banks, several commercial banks, 23 state banks, a developoment bank, and sometimes a mortgage bank. Half the banking system was official. The state Monetary Council began to take prized areas such as agriculture out of the state budget, where there was a dogfight going on, and putting them into the official bank budgets.” Banks started to loan money to continue programs that had formerly been funded by the state budget. “The loans, however, were no good, as they were eaten up by inflation by the time they were repaid.”

There was universal public agreement--in congress, in academe, and the press-- "that we did not have a fiscal problem, i.e., that the state budgets were not causes of the price rises. Technically this was true, the state technically had only a small deficit or even a small surplus. The mysterious hyperinflation continued, but it was presumed that its causes did not rest in fiscal policy."


Inertial Inflation
When balancing the state budget to stop the Tanzi Effect did not slow down the inflation, the planners then turned to another theory, called "inertial inflation." According to this theory, championed by Pedro Malan, then chair of the Central Bank and today minister of finance, and known as “Malan’s Law,” the problem was that no one would believe that prices could be stabilized, so everyone insisted on tacking increases onto their prices or wages to hedge against next month’s expected rises. The answer was to halt the inertial slide upward by a price freeze, quickly followed by introducing a new currency. In the time it took people to get used to the value of the new currency the memory of the values of previous contracts would be wiped out and expectations cooled.


“In 1986 they changed the cruzeiro to the cruzado, in 1987 they adjusted the cruzado, but in 1988 they replaced the cruzado with the New Cruzado. In 1990 they changed the cruzado novo back to the cruzeiro, back to the original currency. Then in 1992 we changed the cruzeiro to the cruzero, and in 1994 adopted the Real Plan with the new currency called the real.”

But the trick failed. “Inertial inflation theory says inflation exists only because we had it yesterday. We tried the same trick 5 times and it didn't work. We used a price freeze and currency change, but it did not work.”


Orthodox Monetary Policy
The next idea was that the problem was printing too much money, one of the basic causes of inflation. “We know from the textbooks that the money supply should equal the money demand. The Central Bank continually set a ceiling for the size of the money supply. They always met their target, but this was because the demand was falling—people were buying less--so the money supply did not need to grow. These are reasons why our country of 150 million people took 10 years following all of these theories and arguments to finally beat inflation."


How They Finally Did It
“Finally we started the Real Plan in 1993, and had to fight every element of the above doctrines.” The number-one reason Gustavo Franco gave for ultimate success was a unique period where none of the political forces of the country were able to intervene in the process to promote the special interests that the state had become committed to supporting in the preceding decades. President Fernando Collor de Mello was impeached in December 1992 and replaced by his vice president, Itamar Franco. “Franco was not interested in economics and signed anything the ministers would bring him. This was unbelievable, but it depoliticized the process.” Congress was also sidelined by a major scandal in December 1994 in which 26 members of congress and three state governors were implicated in diverting millions in federal funds into their own accounts. “This kept them out of the discussion. This gave us a window of opportunity where the politicians did not interfere.”


Gustavo Franco said frankly that “We empowered the treasury and the Central Bank to subvert democracy.” People and their political representatives had voted to give themselves things they could not afford. The finance ministry, treasury, and Central Bank, using a constitutional amendment passed in 1994, simply did not implement the budget. “We changed the composition of the CMN, the monetary authority, to be three members, the Central Bank minister, the finance minister, and the planning minister. This closed of the off-budget spending, while the treasury cut back on implementing the congressionial budget.” While congress had passed a budget that authorized, say, $800 million reals for a project, the treasury chose to actually expend only $200 million.


The flood of bad loans from banks to fund government projects the government itself was no longer underwriting was stopped by imposing criminal penalties! “We prohibited--made it a crime--for a bank to lend money to one of its own shareholders. Bank officials in the private sector did not even maintain checking accounts in their own banks, for fear of being prosecuted if their check guarantee cards lent them funds to cover an overdraft. But the state banks could lend to the government. Under the Real Plan we enforced the same rules on the state banks and threatened the bank officials with jail if they lent money to the government. We criminalized a major source of the inflation, especially where regional banks frequently bought government bonds. We made that illegal.”

In mid-1994, some 40 banks were actually bankrupt through their lending to government projects. “We began in December 1994 with the intervention in Banespa [Bank of the State of Sao Paulo] and other state banks. Banespa was the largest state bank in the country with claimed assets of $30 billion—but with real assets of a negative $25 billion.”


Monetary Reform
“To stop the spiral in the private sector we needed one more monetary reform. In those days, for example, rent contracts called for readjustment according to that month's announced inflation rate. This indexation permeated the private sector and had to stop. We responded by freezing wages, but unlike the previous failed efforts, we left prices free. But we sought to break accounting and payment away from the existing currency. We did this by creating an artificial financial standard, the Unit of Real Value (URV). All prices were computed against this standard, which aimed at de-indexing the economy.”


In July 1994 the URV was converted into an actual currency, the real. This policy, Franco said, “Is relevant for what is going on in Argentina now.”


Price increase rates dropped dramatically from July 1994 onward. By 1997 they reached standard international levels and the hyperinflation was over. In one important respect the process Gustavo Franco and his associates followed departed not only from the accepted theories, but also the accepted political process in such situations. “The key,” he concluded, “was to create an impersonal mechanism, not to get into negotiations with parties and unions--or housewives associations. You need market mechanisms. Dialogue doesn't work in this kind of situation.” The assumption here was that each constituency, if consulted, would fight for its particular entitlement, driving the state budget back up and keeping the price spiral virulent. Even business was not offered a chance to insert their favorite demands into the solution. “No industry associations were involved in tariff discussions. They wanted high tariffs, but we lowered them to invite competition and discourage price raising.”


Date Published: 2/22/2002


http://www.econ.puc-rio.br/gfranco/How%20Brazil%20Beat%20Hyperinflation.htm

  • 2011-05-07
  • 工商時報
  • 【記者謝璦竹/綜合報導】

 中美戰略經濟對話下周在華府揭幕,中國財政部在記者會上說,中美雙方在人民幣匯率改革的方向上認知一致。另方面,美國財政部官員則表示,透過人民幣升值來抵禦通貨膨脹已愈來愈受到中國重視。

 中國財政部副部長朱光耀6日說,美國承認人民幣匯率是中國的經濟主權,但美國希望中國加快人民幣升值速度,而中國則堅持透過深化人民幣匯率改革的方法,讓人民幣漸進升值,雙方基本認識一致,只是側重點不同。

 美國財政部長蓋特納先前向中國副總理王岐山表示,希望中國的名義匯率較快上升,藉此縮小兩國通貨膨脹的差距。數據顯示,自去年9月中國重啟匯改以來,人民幣兌美元名義匯率僅升值約5%,但若考慮通貨膨脹,人民幣實質升幅超過10%。

 中國主張透過匯率改革漸進升值,也就是逐步加深人民幣國際化程度。中國人民銀行副行長易綱日前提出人民幣納入國際貨幣基金(IMF)特別提款權(SDR)的具體步驟。

 而根據華爾街日報6日報導,20國集團(G20)成員國官員可能在未來幾個月內正式建議IMF將人民幣納入SDR貨幣籃子。同時,看好人民幣升值的潛力,菲律賓與韓國央行均表示希望將人民幣納入外匯儲備。

 另方面,美國財政部駐中國財經事務專員洛文傑(David Loevinger)說,在通貨膨脹對中國經濟構成壓力的情況下,對於美國有關加快人民幣升值的呼籲,中國的態度已顯著改變,愈來愈多討論論及人民幣升值可以幫助遏制國內通膨壓力。

 朱光耀也重申中國正致力提高國內需求,以擴大進口。「中國在做最大的努力擴大國內的需求,我們需要追求的是貿易的基本平衡,不能排除今後月份可能還有逆差。」

 朱光耀還提到,美國對中國企業在美投資諸多限制,「美國再三表示歡迎中國的企業赴美投資,但是我們也收到很多中國企業赴美投資受到阻礙的一些抱怨」。他說,正如美國政府代表向中方提出准入方面的要求一樣,中國政府當然要代表中國企業向美方要求,讓中國企業能受美國法律制度的保護,特別是不要歧視中國的國有企業。


(http://news.chinatimes.com/mainland/50506999/122011050700224.html)

By Ben Rooney, staff reporter February 10, 2011: 4:37 PM ET


NEW YORK (CNNMoney) -- The International Monetary Fund issued a report Thursday on a possible replacement for the dollar as the world's reserve currency.

The IMF said Special Drawing Rights, or SDRs, could help stabilize the global financial system.

SDRs represent potential claims on the currencies of IMF members. They were created by the IMF in 1969 and can be converted into whatever currency a borrower requires at exchange rates based on a weighted basket of international currencies. The IMF typically lends countries funds denominated in SDRs.

While they are not a tangible currency, some economists argue that SDRs could be used as a less volatile alternative to the U.S. dollar.

Dominique Strauss-Kahn, managing director of the IMF, acknowledged there are some "technical hurdles" involved with SDRs, but he believes they could help correct global imbalances and shore up the global financial system.

"Over time, there may also be a role for the SDR to contribute to a more stable international monetary system," he said.

The goal is to have a reserve asset for central banks that better reflects the global economy since the dollar is vulnerable to swings in the domestic economy and changes in U.S. policy.

In addition to serving as a reserve currency, the IMF also proposed creating SDR-denominated bonds, which could reduce central banks' dependence on U.S. Treasuries. The Fund also suggested that certain assets, such as oil and gold, which are traded in U.S. dollars, could be priced using SDRs.

Oil prices usually go up when the dollar depreciates. Supporters say using SDRs to price oil on the global market could help prevent spikes in energy prices that often occur when the dollar weakens significantly.

The dollar alternatives

Fred Bergsten, director of the Peterson Institute for International Economics, said at a conference in Washington that IMF member nations should agree to create $2 trillion worth of SDRs over the next few years.

SDRs, he said, "will further diversify the system."

The 'Age of America' is ending

China will surpass the US as the world's largest economy soon -- sooner than most people expected, according to an IMF report.

By Kim Peterson on Mon, Apr 25, 2011 2:36 PM


The "Age of America" is ending in just five years.

That's according to forecasts from the International Monetary Fund, which has set 2016 as the year when China's economy officially surpasses that of America as the world's largest.

To put this into perspective, only 10 years ago the U.S. economy was three times the size of China's, according to Brett Arends at MarketWatch. We knew this was coming, but this is the first time the IMF has put an actual date on it. "Most people aren’t prepared for this," Arends writes. "They aren’t even aware it’s that close."

The Daily Mail puts it starkly: "Whoever wins the 2012 presidential election will have the dubious honour of presiding over the fall of the United States." Even at its peak, Japan only had half of America's economic output, the Mail adds, and the USSR produced only a third.

If you look solely at the gross domestic output of the U.S. and China using current exchange rates, you wouldn't see this coming, Arends writes. That's because China works hard to undervalue its currency.

The IMF analyzed something different: "Purchasing power parity." Or, the amount people earn and spend in their economies.

Using this yardstick, China's economy is set to zoom from $11.2 trillion this year to $19 trillion in 2016, Arends writes. The U.S. economy will rise as well in that period, but only from $15.2 trillion to $18.8 trillion.

And the U.S. portion of the world economy drops to 17.7%, which Arends writes is the lowest in modern times.

The Telegraph notes that the IMF report comes a few days after Standard & Poor's sounded a warning shot over America's debt status. The U.S. federal debt has hit World War II levels, and Medicare, Medicaid and other entitlement liabilities are five times the annual GDP.

"It is premature to write off America as the world’s dominant superpower, for this is a nation that possesses an extraordinary ability to rebuild itself after periods of decline," writes Nile Gardiner. "It remains a beacon of hope to billions across the world, a 'shining city upon a hill' built on the ideals of liberty and freedom, as Reagan reminded the American people before he left office."

So what's next? Will India and its gangbuster economy eventually pass the U.S. for second place? Will the U.S. dollar be replaced as the world's dominant reserve currency?

NBC宣布養「粉絲團」(Fan-it),大家有沒有養一支「貴人團」? - 網絡與創業 - 香港矽谷 - 網絡與創業

這星期就等著美國國家電 視台NBC推出一套很特別的「系統」。這套系統叫做「Fan-It」, 說白話一點就是,NBC電視台希望自組一支「粉絲大軍」。目前NBC在美國四大有線電視台中排行最末,力圖振作,這是 它精心策畫的機會。

什麼叫「粉絲大軍」呢?

擁有十萬個email名單,你可以稱它為粉絲大軍;擁有一個百萬人的粉絲專頁,或許也可以稱為粉絲大軍。但,NBC顯然對這些傳統的做法顯然還不滿 意,它認為,這些粉絲大軍不夠「主動」,無法「隨叫隨來」,所以他們希望「養」一支軍團,以後NBC有什麼新檔影集上 映,或是開了哪個新行銷佸甕,都可以隨時呼喊這支「粉絲大軍」來「完成任務」

於是「Fan-It」就創立了,它是一個很簡單的系統,基本上,你來到NBC官網,點入「Fan-It」,它會告訴你「任務」,一一完成後,你就可 以得到一些「點數」,這些點數累積之後,可以拿去換NBC所給的一些「贈品」,就和遊樂場的原理一樣。「Fan-it」剛剛推出,所以目前「任務」都很簡 單,譬如要你「看一段某影集」,或,「看一篇文章然後留言」,基本上,只要玩他們指定的小遊戲,通常可得10點,看一部影片則也可得10點,如果接受一個 「任務」則有50點,直接加入myNBC的會員更可以得到100點!NBC完全信任「Fan-it」,在這個星期,已將幾乎所有的節目, 都和「Fan-It」結合在一起了,它目前所列出的「任務」,幾乎所有熱門節目都在上面,都可以幫他們「出任務」!

至於目前的「贈品」,稍遜了一些,只有一些「虛擬寶物」,譬如換一支麥克風的圖(要價50點),可能是寶物太爛,目前在玩的網友雖然累積了上千點, 卻都還沒有換寶物,還在等待NBC祭出真的贈品後再一次領光光。可想而知,NBC也一定會推出令網友滿意的贈品的,畢竟它旗下這麼多適合各年齡階層的影 集,因此「贈品」可以是一場影迷會的入場券?或是明星的簽名海報?粉絲一定會乖乖的、幫NBC做更多的事!

重要的是,這支「粉絲大軍」的潛力可說是「非常大」,絕不限只是看看影片、作作答案而已。譬如,他們已經「任務」中巧妙加入了「加入你的 FourSquare帳戶」,這樣也可得50點,然後,如果你成為他們官方twitter帳號「@NBCFanIt」的跟隨者,也有50點可拿!另外,對 著某一個節目的專頁說「讚」,也有50點……以後他們甚至也可以說,介紹一個朋友就多5點,朋友介紹朋友也有2點……另外,叫粉絲去介紹人才來試鏡,也有 50點;將自己家變成Reality TV的場景也有500點。一旦建立了一個粉絲大軍,其實可以做很多事。這也是一 個有趣的創舉,雖然類似這種「Fan-it」的系統並不新穎,早就有一些網路服務籌組「網友大軍」,讓網友做一些事情,得到一些贈品;從以前的市調網,到 後來的OfferPal,但這次的NBC不同的是──它「自己做了」這個東西。之前「fb-MBA」課程也提到近期還 有好幾個案例,都是廠商自行建立一些以往在其他網站聽過的東西,航空公司、飯店酒店,自行建立「最後24小時」的促銷,他們不想靠其他人、其他網站、其他 平台,因為他們不只想辦一場「一時的campaign」,他們真的很想策畫一套「長長久久」的行銷系統

我喜歡NBC的「長長久久」的行銷思維。雖然目前第一版的「Fan-it」長得實在不怎樣,有些粗糙,但它真的有心去建立了一套長期的、雨露均霑的 「粉絲大軍」,我想,最後不會有上百萬人,會天天去跟著NBC去點擊什麼東西,但,這支粉絲大軍其實不必太多人,只要……「1000人」 就夠了!可是,這1000人,長期都在那邊!這和一般行銷活動思維很不一樣,一般行銷活動,強調的是「拉」進1萬人來玩,但NBC這次不 是「拉」人,而是「養」人--

之前曾經寫過一篇文章「下一個周董,只需要1000位真正的粉絲?」, 提到美國傳來的一個「1000 true fans」的思維,其實只要1000位粉絲,每人付一些錢,就足夠養活一個藝術家了,因此藝術家不必求什麼大紅大紫,其實只要「養」了1000位忠實粉絲 就好了!雖然NBC沒有要從粉絲中獲利,但是要他們幫忙一些事情,其實只要在美國有1000位這樣的人,假設每個人都有500個facebook粉絲,那 麼,NBC就可以輕輕鬆鬆的擴散到50萬的群眾基礎上!

問題是──要「養」到才行

「拉」和「養」的不同,我還頗有感觸,曾經是上班族,常常看書,如何讓自己身價百倍。書上說,要把握每一次的遇見「貴人」的機緣,所以,我為了那可 能的機緣,大量的、四處的去參加活動;明明不是這麼social的人,卻養成習慣四處換名片,將掏名片這個動作練到連閉著眼睛都可以順利丟出一張、微笑握 手,果然,幾年內,換來一大堆的名片。這些名片背後的每一個人,的確有可能是我未來的「貴人」!

但後來我發現,當我需要換工作的時候,我不可能去請這些人幫忙。我甚至不好意思寫信告訴他們。就有一次,我真的走投無路,也狠下心了,就一口氣寄信 給500封我所認識的所有可能是「貴人」的人,給他們我的履歷表,告訴他們我想換工作,等了一個月,結果──

沒人回覆。

我發現,雖然當時身邊好多長輩,但只是「拉」他們來身邊而已,我沒有「養」他們

有任何策略去「養」貴人嗎?

我沒有答案。但我知道,這些人並沒有「養」下來。一個藝術家需要1000位粉絲,一般人大概不需要養太多,只要養100位「潛在貴人」就夠了,這些貴人是在社會上有地位、在職場上有力道,真的瞭解你,且你可以真的不必覺得怪怪的,可以隨時對他「開 口」,請他幫忙找工作,即使每個月都問他一次,都可以的!

這樣的「貴人團」,你有幾位?

「養」一個「貴人團」,其實相當困難,因為以下幾點:

一、沒有聯絡的理由:認識之後,不常見面,除了過年簡訊外,失去了足夠的理由和他們聯絡;如果定期寄給他們電子 報,又不是含蓄的東方人向來可以接受的方法,換來的也不會是真正貴人。想要「養」一個貴人團,第一個要解決的是,建立一個和他們頻繁聯絡的理由。

二、不夠快速:在一間大公司工作,認識很多人;換了幾間公司,也認識好幾位主管,但,就這樣經過了十年,可能總 共認識的「主管」、真的可成「貴人」者,也就只有三十~四十位而已,「量」不夠,因此機會就少。

三、不夠精準:或許我們真的認識過超過一百位看起來很像貴人的人士,但由於「場合不對」,看起來都是貴人,其實 一開始的興趣就不同了;即使對方是業界最大公司的什麼長官,他和你在職場上,其實並沒有交叉的一刻,以後有什麼事希望他幫忙,他除了口頭鼓勵外,其實幫不 上實際的忙,不能成貴人。

很多人雖然積極的累進人脈,卻只讓很多人、很多事從他旁邊交叉而過,無法捕抓下來,關鍵就在,我們只有「拉」,沒有「養」; 認識了,卻沒辦法「保持聯絡三十年」。NBC不希望這樣,他們決定「養粉絲」,那,我們個人也可以來想想怎麼「養貴人」?換過三、四間公司,參加過五個旅 行團,再參加補習班,再認識十幾家客戶,總和的「貴人」人數應該就超過100人了,如何將這100人可以組成「貴人團」,成為你未來30年的助力,每個月 都可以幫忙?我們都可以想一想。

大學生創業:在比爾·蓋茨和失業之間蹦極 - 比爾·蓋茨 Bill Gates - 香港矽谷 - 網絡與創業

大學生創業:在比爾·蓋茨和失業之間蹦極 他們帶著理想、熱情和盲目投身到創業潮中,有專業機構來支持與引導,這樣的創業能成功嗎?

文/《創業家》記者劉恆濤攝影/張山川

  林鵬飛名片上,印著“上海交通大學博士生”幾個字,而他其實還有另一重身份——上海匯閔能源科技有限公司的總經理。這位出生於1980年的青年,2010年正式註冊了自己的公司,主要業務是對工業鍋爐進行改造,提高燃燒效率。

  公司註冊資金50萬,他自己掏了7萬塊錢,向還在讀博士的女朋友借了1萬,跟家裡要了7萬,加起來一共15萬塊錢,他的導師出了12.5萬,一位師弟出了2.5萬。他的項目拿到了上海大學生科技創業基金會20萬元的投資。

  公司目前只招聘了一名市場人員,還是兼職,是林鵬飛師弟的一位同學,在一家外企做圖紙設計,“鍋爐改造是個有技術含量的東西,他要懂。”每周林鵬飛都要和他碰一下頭,向對方講解一些相關的知識,讓他先做了解。

  那位市場人員還沒有正式上班,林鵬飛說:“目前主要考慮到經濟壓力的問題,公司剛成立,而且他要是全職過來,現在也接不了項目。”其餘的“職 員”,則是他那些在讀博士或研究生的師弟們,林鵬飛的很多師弟都願意為這個公司做事情。他的導師雖然在公司佔25%的股份,但主要負責的還是技術研究。公 司還沒有租賃辦公場所,因為大家都還在學校,有辦公室,林鵬飛想等七八月份畢業之後,再租個辦公室。

  這位30歲的大學生創業者, 臉上還帶著濃郁的書生氣,在此之前,他沒有過任何就業經歷,一直在學校讀書。當然,因為研究需要,他和一些鍋爐廠都打過交道,也正是這個經歷,讓他萌發了 創業的念頭。他的父母都是普普通通的工人,把自己的積蓄拿出來讓兒子創業。 “他們當時也有一些擔心,因為一般來說畢業找個國企或外企會比較穩定。但是我覺 得是個比較好的機會,跟他們溝通、交流,他們也覺得我還年輕,可以闖一闖。 ”據上海市大學生科技創業基金會秘書長張德旺介紹,在上海,像林鵬飛這樣創業的 大學生一共有2000多人,拿到基金會資助的達到400多家。

  他們創業大都從本專業出發,資金大都來自父母資助,他們都怀揣著理想主義的情結,也受到了一些政府資源的傾斜。而他們最相同的地方,就是他們都很年輕,並且熱血沸騰。

  對他們進行投資資助的上海大學生科技創業基金會,是一家公募基金會,旨在支持幫助大學生創業者。除了進行非營利性投資外,基金會還會通過各種其他方式,例如幫助創業者招聘人才,組織創業者沙龍,組織社會力量對創業者進行輔 導。

  一個由政府鼓動的創業潮,再由政府來支持引導,這樣的創業能否取得成功?

  理想主義的陷阱

  胡百川是上海復旦大學信息管理系的畢業生,他創辦的為舟網絡科技公司在最初的幾年,曾經走過一個很大的彎路。 2006年4月,剛參加工作半年多 的胡百川辭掉了工作,正式開始創業。他和自己的大學同學各從家裡拿了2萬塊錢,因為當時註冊公司最低要求是3萬塊,他們就註冊了3萬塊,剩下的都買了設 備。

  胡百川的創業是有一點業務基礎的,2005年畢業之後,他在一家外企做技術工作,網上認識了一位文化公司的朋友,經常會給他一些做網站的活,做一個能拿到七八千塊錢,漸漸類似的事情越來越多,他也因此積累了一些人脈,於是就動了創業的念頭。

  辦公室就是他們租的房子,兩個人既做員工又做老闆,早上起來刷完牙、洗完臉就開始工作。最開始他們主要在外面接一些Flsah的開發的合同,做 一些簡單的小遊戲,因為沒有美工,他們主要做一些編程的工作。胡百川後來又找了一個以前的朋友做美工,三個人正好成一個組合,胡轉而去負責業務,他的同學 做程序。

  胡百川說,最初的兩年是他們苦苦堅持的兩年,首先業務量很少,賺到一點錢都發了工資,他們只有靠父母接濟。在創業之初,胡百川了解到上海有大學 生科技創業基金,可以對創業大學生進行天使投資,並且不參與分紅,在公司發展健康之後原價退出。他覺得這個會對自己很有幫助,於是就遞交了一份商業計劃書 申請資金。當時他們計劃的商業模式是開發手機軟件,申請到基金會7萬元的投資之後,他們準備做手機軟件開發,但是真正做的時候才發現,那根本不是幾個人就 能做得了 的。

  “那個時候我們只有四五個人,一共就這麼點錢,每個月幾萬塊錢的收入,想做手機軟件,做出來之後怎麼推廣?當時市場也相對不是很成熟,根本沒有這樣的體系,對我們這樣的開發者來說,即使做出來了,賣給誰去?”

  胡百川說,那是他最困惑的時候,公司始終沒有一個比較好的戰略方向。

  沒辦法,胡百川他們只得絞盡腦汁再去接一些低端點的業務,先養活團隊。現在為舟和國外一些遊戲公司已經建立了比較固定的聯繫,為他們做遊戲的外 包開發。除此之外,他們還嘗試為一些大學做在線遠程教學體系。 2009年,公司的營業額達到了100萬元,今年業務突飛猛進,上半年時間就達到了100萬 元。

  這次彎路仍然沒有動搖胡百川的理想主義情結,創業四年的他,僅僅把目前的業務看作是維持生計的手段。他和合夥人的終極目標,是做Flash互動 多媒體社區,但是目前這塊市場還很不成熟,很少人會用到他們打算開發的軟件。胡百川只能等待。 “最起碼到今天為止,我還能以一個理想主義者自居,因為我還 有這樣一個資本、實力來支撐這個理想,我們身邊太多的人都在為了生計奔波。 ”胡百川對自己出來創業毫不後悔。

  靈信科技總經理陳大明則和胡百川截然不同。他是上海大學的在讀博士,公司做的是LED控制系統。這位生於1981年的創業者,並沒有一上來就做 高端,而是選擇了這個行業市場最大的中低端產品。 “高端產品是沒法養活我們公司的,或者說沒辦法支撐我們繼續做下去。我們同行有一些公司上來就做高端產 品,但是其實活得很艱難,這是一個市場規則。 ”也許是父輩經商的熏陶,陳大明比一般大學生創業者更務實。

  談起自己為什麼創業,陳大明也不會過多談論理想或者抱負,只是說因為自己當時看到了這塊市場,不甘心在別人提供的平台上做事,才自己決定創業。

  如今,他的靈信科技每月營業額達到百萬,每年營業額一千多萬,當初投資他的上海大學生科技創業基金會已經成功退出。真正意義上的風險投資公司接力基金已經做完了盡職調查,準備對靈信科技投資300萬。

  基金會到底能有多大幫助?

  在陳大明看來,基金會給自己的幫助分直接幫助和間接幫助:“直接幫助就是給錢,給我們一些政策優惠,有些補貼,幾萬塊錢,但這個只是一些心理安慰;我覺得,從某種意義上說,基金會的間接幫助要大於直接幫助。”

  陳大明說,作為靈信科技的總經理,他出去談業務的時候,人家總會問起公司的背景,“公司的形像其實在客戶那裡還是蠻重要的,有的時候客戶跟你見 面第一個就問你,你是一個什麼樣的公司?公司從哪裡來的?你的前身,你的現在過去他都要了解,要不然他不敢跟你合作。因為我們的產品需要後續維護,如果到 時候你跑了,他接下來要服務要維修怎麼辦? ”

  在和客戶談的時候,陳大明提起公司有基金會的投資背景,可以很快消除客戶的顧慮,取得信任。陳大明坦言,自己現在讀的博士都是一個“商業博 士”,其目的還是為了增加客戶對自己公司的信任度。基金會的背景,對公司招聘員工也很有好處。“人家會覺得你的公司有保障。起碼我可以跟他們說,我們公司 不會倒閉,我們可能會歇業,但是我們不會倒閉,如果我們缺錢,學校可以幫我們貸到 款。 ”

  陳大明在公司最初的時候,也遇到過一個坎。 2007年,靈信科技剛成立一年多,發展勢頭很好,一家風投準備對靈信科技投資300萬,但是公司上 上下下都很顧慮,因為對方一進來就要占到80%的股份。 “當時我特別想拿到這個投資。”陳大明說,那個時候他們公司在上海大學創業園,隔壁一家也是大學生 創業者,剛剛拿到300萬的投資,這對他刺激很大。

  “它們是上海大學生里面第一家拿到風投的,炒得沸沸揚揚的,感覺一下上天了。” 陳大明說。因為在一個樓層,大家又都認識,他們幾個創業者甚至包括員工,心態都起了變化。 “這個時候我頭腦有點發熱,想一意孤行,總是覺得拿點錢沒錯兒 的,但是誰知道這種錢是很難拿的,那是燙手的山芋,拿了以後你能不能拿住? 這個時候我們團隊就勸我,說你要想清楚,你拿了錢要幹什麼?現在市場沒有這麼 大。 ”

  最終,陳大明拒絕了那家公司的投資。 “那個時候,說難聽點,大學生創業在他們投資公司眼睛裡完全一錢不值,他就是拿300萬來玩一玩,試試看,好了他就發了,好不了也無所謂,他也不會虧,因為他佔你的股份大,佔你的資本多。”

  而現在投資的接力基金則有些不同。這個基金由上海大學生科技創業基金會、上海科技投資公司、楊浦創業投資公司共同出資成立,專門對大學生創業者 進行投資。張德旺告訴記者,在那些接受基金會天使投資的企業裡,當天使投資退出之後,接力基金會考察,對那些看好的公司進行投資。目前,接受接力基金投資 的大學生創業企業不到十家。

  到底要不要創業

  泰坦化學董事長謝應波在接受《創業家》採訪時頗有顧慮,他們不再希望以大學生創業者的形像出現在媒體上,覺得這會影響到公司形象。這家公司是六 位華東理工大學畢業生合辦的企業,主要為醫藥公司提供醫藥中間體原料、實驗室服務,客戶中不乏諾華這樣的世界五百強公司。他們已經成功拿到了接力基金的投 資。

  泰坦化學現在能提供近萬種化學中間體,但是因為化學種類繁多,個體公司生產能力有限,公司現在和很多企業合夥開發產品,整合行業資源,為客戶提 供服務。 “單一的研發技術,單一的產品銷售不能解決問題,現在已經不是靠單一產品打天下的時代。這個行業裡面需要有整體的實力,而不是單一的技術產品。” 謝應波對整合能力更為看重,泰坦化學走的是高科技的路線,他也更願意把華為作為公司的發展參考,“你說華為剛開始的時候,他跟國外比有什麼創新?海爾有什 麼創新?只有這個規模不斷的發展過程中,資源整合以後,他才有實力真正達到這個狀態。 ”

  “因為現在社會上對大學生創業有很多誤解,覺得大學生創業不可靠,我們合作的客戶都是世界五百強的企業,所以就會存在這種矛盾。”謝應波不願對記者講述當初他們怎樣合夥創業的故事,更願意向記者談公司的發展理念。

  的確,和還在尋找方向的胡百川們相比,泰坦化學在大學生創業企業裡面已經走在了前面,謝應波甚至計劃公司在2013年上市。這位來自重慶開縣的 大學生創業者,今年還不到三十歲,但是談起公司理念,談起管理,已經和我們經常見到的那些小有所成的企業者不相上下了。 “剛開始的時候公司要解決溫飽問 題,現在我們應該屬於高速發展時期,客戶群大了,客戶群的質量都不錯,我們現在考慮的是怎麼把服務做好,怎麼把規模做大。 ”謝應波說。他們現在正著手進行 第二輪融資,目前在和矽谷銀行進行接觸。

  對於公司的股權結構,接力基金佔了多少股份,謝應波對記者表示要保密,“現在就把這些東西公佈出去,對後續進入投資會有影響。”對於大學生要不 要創業,謝應波也很有自己的看法。 “社會對大學生創業看得比較極端,高看的把你當成比爾•蓋茨,低看的就認為找不到工作,或者是很浮躁的大學生才會去創 業。實際不是,大學生創業裡面也有做得好的。社會上創業也有很多失敗的,但是有時大家把大學生創業的失敗放大了。 ”謝應波說,大家看待大學生創業,不應該 只是看他賺多少錢,大家應該看重創業精神,如果沒有這種創業精神,這個社會發展速度就會受到影響。

  這個觀念和張德旺不謀而合。張德旺說,上海市每年15萬畢業生, 統計起來,創業比例占到0.3%,“我覺得這個概率沒有任何問題。總是有一些人有特殊的悟性和天分,覺得創業才會快樂。你要給那些想做事情的人機會,這才是和諧的社 會。”

  而胡百川則認為大學生創業更應該謹慎。

  “大學生創業畢竟有很多潛在的風險,第一不可能所有大學生都能得到政府的支持和資金,拿不到就要靠家庭、靠親戚朋友,對自己來說也是一個負擔。 第二,大學生畢竟社會經驗、市場經驗各方面能力都非常有限,天才畢竟是少數,如果鼓勵絕大多數普通人去做天才才能做的成功的事情,失敗率肯定很高。很多人 說創業失敗了可以積累經驗,但是我認為在大學生身上也不一定說得通。因為你犯的都是些常識性的錯誤,如果你在社會上打拼了幾年,這些常識性的錯誤就不會 犯。等你創業失敗了,你到外面去打拼幾年,再回過頭來看,會發現之前浪費的那幾年,簡直就是浪費生命,浪費金錢,浪費父母的積蓄。所以我個人對大學生創業 是持保留意見的。我覺得還是要積累一些經驗,然後再來創業。 ”。

港產 iphone 軟件變金蛋 6位數字酬 - 網絡與創業, iPhone - 香港矽谷 - 網絡與創業
by Vince

科大生配中七生 搭iPhone順風車
58萬人下載 港產軟件變金蛋



iPhone全球熱賣,成為香港最受歡迎手機之一,街上、車上人人拿?iPhone不停按,皆因iPhone可下載的軟件愈來愈多,有遊
戲、有音樂、有影相,包羅萬有,動輒全球下載數十萬次,衍生無限商機。

其 中今年6至8月曾高踞美加及亞洲榜首的iPhone貼紙相Puri!Lite,更是香港製造,由07年科大生Martin Kou拍檔中七生Tong以1個月時間編寫,一舉成名後受美國公司青睞,以6位數字酬勞邀請合作。Martin坦言:「這是新一代上位之路。」有創意、有 熱誠,不難在iPhone熱潮中找「金蛋」。

貼紙相軟件 下載冠美亞


在全球iPhone用家圈子打響名堂的Puri!Lite,簡單來說,就是將iPhone變成貼紙相機,可以將拍下的照片,按自己心意選擇圖像文字,自行設計獨特大頭貼紙相。

Puri!Lite 於3月開始可在App Store下載,分為免費版本及付費版本(2.99美金),至今已有逾58萬人次下載,6至7月期間免費版高踞美加、澳洲及亞洲區包括香港、中國、台灣、 新加坡等的App Store軟件下載排行榜(攝影組)首位,單在美國已有25萬人次下載。截至8月13日,收費版在中國排第二。


夥拍兩同學 好玩又賺錢


攝影組總共有逾千個軟件,牛刀小試,結果突圍而出,令Martin相信iPhone軟件開發是觸手可及的「金蛋」:「好玩、又賺到錢。」

Martin中七已受聘於歐洲公司在港以homeoffice形式兼職寫軟件,看見這間公司每年以倍數增長,當時已決心投入軟件開發市場。

07 年科大電算機工程系畢業後,面對父親病重、母親退休,作為獨子,他要負起家計重擔,同學們一心找銀行、政府工作,他卻推掉大機構月入數萬的聘書,一心尋覓 志同道合者,最終與兩名仍在美國史丹福大學修讀碩士的同學,共同創辦軟件開發公司ThinkBulbs,在美進修的兩人負責市場開發,他則主力編寫程式。

「最初找到兩名碩士生寫軟件,用好多心機教,但半年都寫唔掂,幸好,最後找到一名中七生,他有技術又有心,不需要多教,結果,一個月就寫完Puri!Lite。」

Puri!Lite打響名堂後,美國矽谷一間公司6月主動聯絡合作開發另一iPhone應用軟件,酬勞達6位數字,預計9月推出。


無悔推掉5萬月薪聘書


上月又有廣告商主動聯絡,在Puri!Lite免費版本中加入廣告,現時每天廣告收入有50至100美元,加上收費版本的收入陸續有來,更令Martin確信自己選擇正確:「之前有一個5萬元月薪的工作機會,但我都推掉了。」

人工連添購Macbook成本只須3.6萬元,便令Martin實現了在科技創意產業闖蕩的夢想。他說,這是新世代「上位」的黃金機會:「在傳統行業如地產、零售、飲食,我們這班年輕人、無家底無資金,已無可能攝到位,這些上一輩不懂的行業,就是我們的上位機會。」


過來人:iPhone軟件4招突圍


手機軟件市場潛力龐大,提供了創意改變命運的黃金機會,不過App Store應用軟件逾65,000個,要突圍談何容易?曾經排頭位的Puri!Lite研發者Martin Kou,提供4大必殺技:

1. 生活創意

編寫iPhone app技術並不高深,Martin的中七拍檔未用過iPhone,但只花了一個月便學曉。他說:「創意要融入生活,貼紙相概念是為了令用家生活上變得有意義,例如可以和子女、伴侶或親人的相片更有趣,使用時會開心。」

另一iPhone遊戲Trash Paper模擬寫字樓環境,玩家要廢紙拋入紙簍,也贏得不少打工仔歡心。

2. 控制成本

在App Store的軟件不少是免費,收費版最平只售0.99美金,拆帳後研發者取49%,若不受歡迎,隨時零收入,故控制成本很重要。

以Puri!Lite的例子,人工支出只是一名兼職中七生、一名兼職設計師,以及添置了兩部Macbook,沒有任何辦公室,證明在高科技行業,毋須盲目燒錢。

3. 簡單吸引

iPhone玩家的世界,愈簡單反而愈易突圍:「7月時攝影組排榜首的軟件,只是令iPhone拍的相片有短焦距效果。」但太簡單,熱潮來得快也退得快,即使有更新版,用家也會嫌悶而不會再下載。

另外,由於選擇太多,要吸引用家,第一眼很重要,若用戶見到程式太簡陋,不會浪費時間下載。Martin的貼士是:「使用介面要花心思,放上App Store介紹的圖片也不可睇小。」

4. 拓展收益

軟件要賺錢,可在免費版加入廣告。08年十大最多人下載的Tap Tap Revenge遊戲,玩法類似跳舞機。研發者便與唱片商合作,唱片商付款便可將推廣歌曲放入軟件,成功開拓其收入來源。

原來有人和我的想法一樣, 「這是新一代上位之路。」. 我們其實沒有其他的路了. IT創意是我們破殼的唯一出路. 我終於儲夠足夠的信心了.

(From: http://www.hksilicon.com/kb/articles/3470/1/-iphone--6/Page1.html)

BarMax手機軟體一個賣3萬台幣!定價要從「上」算下來,不要從「下」算上去 - iPhone, 網絡與創業 - 香港矽谷 - 網絡與創業 By Mr6


這星期看到一個有趣的成功案例,TechCrunch在今年一 月曾提過一個叫做「BarMax」的iPhone手機軟體,打的是超高定價──高達1000美元(台幣3萬多)。 之前在facebook專頁曾寫過有一個app刻意提高價位到300美元,結果最後的買量反而還比原本還高,FAST小遊戲在iPhone一開始開價10美元先賣,而後才降價,就賣到了100 萬美元,但這個1000美元的app,又給了我們另外一個啟示

首先,1000美元的app,誰要買啊?原來,這個app並不是給一般人用的,它是拿來給考律師執照的報名者來 「準備考試」用的,想考律師的人,當然也看到了成為律師之後的優渥收入,所以一個1000美元的app又算什麼呢!結果,這個app實際賣了五個月以後,昨天果然傳出了捷報──

據指出,由於在美國每個州的律師考試都不一樣,而這個app只有在加州而 已,單單從加州這邊,它就已經吸引到超過100位學生下載,唔,才100位?但你算算看,每個賣1000美元,一百位 下載就等於10萬美元(新台幣320萬元),足夠讓這間公司損益兩平。現在他們手上有點現金了,也快速再開發了「紐約州」的版本,而且是另外一支app, 預計下載量至少又是現在的雙倍。而且這個app真的真材實料,單單從資料量加程式碼就超過1 GB,目前下載的學生也都很滿意,給了這程式4.5顆星的高度評價。

有趣的是,它的「1000元」的定價策略,其實不是因為剛剛說的「未來律師都願意付高價」,而是因為,BarMax本身參考了目前線下的另一家律師 補習班「BarBri」。這間補習班目前是全美國最大的律師考試補習班,而且是幾乎壟斷市場的局面,這間補習班的定價更貴,一段課程要到 3000~4000美元(台幣10萬元以上),因此,BarMax的定價,反而就只有補習班的4分之一而已,便宜得很!而BarMax 的確也比一般補習班還要「省成本」,它沒有教室,沒有講師,沒有列印的教材,或許也不需要到各地方去廣告,所以它的獲利空間說不定更大,說不定比 BarBri還大!

這帶給我們一個有趣的想法──一個新商品的「定價」很難,因為沒有前例可循,而我們為自己新產品定價的時候,總是考慮到「網友願不願意付錢」,所以 我們只要一想到,因為這是一個新服務、新軟體,沒有知名度,也沒有口碑,網友一聽到只會說:「啥?」所以,定價應該低一點,幾百元啦,甚至99元就好,網 友隨時拿錢包裡的零錢就可以買了!但是BarMax教我們一點──我們的定價策略,應該從「上」算下來,不要從「下」 算上去。

但你會說,不啊,如果我定價比原本多了一倍,從300元到600元,那來的人可能就少了一半,現在我希望「多一點人來」啊!所以我要低價!

但--

但,現在不是要你的定價「多一倍」而已!很有可能不只一倍,而是10倍、100倍。 為什麼呢?就如文章很有意思的分析道,當你一個東西賣1000美元,賣給了100個人,就等於你賣一個1美元的app(正常價錢)給了高 達10萬個人。一邊是100個人,一邊是10萬個人,由於數字相差太懸殊,因此兩邊完全是不一樣的拉人的方法,而事實上,如果說你只有 自己一兩人創業,好像是100個人比較好拉,而不是10萬人!而當使用者花了錢進來以後,對於一間小公司來說,服務100個人也比服務10萬人還要能掌握 客戶滿意度,讓口碑能繼續蔓延下去。

最有趣的是,我們要能夠考慮到,世界上其實有其他的錢,正在「更大筆」的被花出去的,或許和我們的產品有所不 同,但,我們如果去看到那些花費,就可以從那麼高的定價開始「往下訂」,而不是從「網友願不願意付」開始「往上加」。像BarMax是因為看到了 BarBri,才作如此高的定價,有趣的是,你問,如果BarBri真的一份考試要3000~4000美元,為何他們還「玩」得下去? 現在BarMax這麼低價做出來,為什麼也就「只」有100個人下載?今年在加州要考律師考試的應該遠遠超過100人才對啊!

這更讓我們看到另一件事情──原來,BarBri是有「通路」的。它的主要獲利來源並不是直接來自於終端的消費 者,而是來自於「企業」,有些律師樓聘用了一些法律系學生,這些企業通常願意讓這些學生一邊工作一邊參加執照考試,企業會幫他們付掉所有 補習的費用、考試的費用。BarBri與各事務所、企業的合作歷史悠久,關係非常好,而對於企業來說,4000美元與1000美元的差 異其實不大,前者是合作已久的保證ok的伙伴,後者是半年前剛冒出頭也不知道實力如何的新廠商,當然就會決定繼續花4000美元前者合作,所 以,BarMax暫時是無法取代BarBri的。

當我們還是上班族的時候,我們會去看一些「小錢」,譬如像1000美元一次的考試教材就是超級之貴的,然後我們看報紙、做證券投資,看的又是好大 「巨錢」,譬如某家3C大廠因為匯兌損失單單這一季就多虧損了5000萬元,我們一般人很少看到「中錢」,就是企業和 企業之間交易,可能互相付出的錢,其實,就在這些不為人知的交易中,藏著一些屬於小型公司或創業家的機會!有一個裝潢 的朋友告訴我,他喜歡接企業的生意,因為個人都會殺價殺得兇,但企業往往只要你設計得好,錢都很敢給,對於企業來說,如果200萬可以買到真正需要的東 西,他寧可花200萬,不要「只」花100萬。

像以上這種訊息,都是多看、多聽、多交朋友,才會得到的。

而BarMax,就是這樣出生出來的產物,原本應該企業付的錢(高達4000美元),現在變得讓個人也可以付,由於它是從高價往下定價,所以它依然 定了一個1000美元的價錢,讓這個創業家明明是對個人銷售,卻可以收到類似企業的錢。我們可以說,BarMax一開始就不是要取代BarBri的,它只 要從BarBri這邊,每一州挖個100人過來,就站穩了腳步,可以做下一步擴充!對於個人創業家來說,這樣「高定價」的路線,是有機會的。

令我們來想想,還有哪些點子,是企業目前在訂購的?還有哪些點子,有一個高標準,可以「往下定價」的?